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The New Manipulation of Leisure
Michael Berkowitz’s essay entitled “A New Deal for Leisure” really made me rethink my own personal desires to travel and see not only America but the world. The way the author describes the creation of the U.S. Travel Bureau in 1937 seems almost like a conspiracy theory of the federal government to fight communism. The belief that “recreational travel could make Americans better citizens” (Berkowitz, 204) is actually frightening. “To become America-conscious” could actually have a remarkable number of effects on the civilian population of the U.S. For many, traveling across the country and witnessing the incredible hardship of so many during the Depression and continuing into WWII might actually produce the opposite effect. Why not look around and say, clearly my government is not helping these people so why should I continue to support this government?
Additionally, it seems incredibly odd that so many other countries were already advertising for tourism in the U.S. before the country of this government got into the scene. America is still a relatively new country, of course, and it took a long time for a distinct kind of culture to develop here. Perhaps it also took a long time for someone to realize there are things in this country that other people might be interested in seeing? For so long, the only national priority of tourism was the national park system, and as Berkowitz points out, parks were a place for primarily middle to upper class tourists.
All my life I have wanted to travel. Even now, as soon as I graduate I plan to pack a bag and hit the road, either in this country or elsewhere. But Berkowitz’s article really makes me think why I want to do that. Clearly travel has not always been a hard and fast part of American culture, but today it is almost indistinguishable from our lives. We judge people based on how ‘well-traveled’ they are and what that says about their intelligence. We gasp in awe as friends tell us about their amazing African safaris or cross-country road trips. However, somewhere along the way, someone convinced us that this is how our society should operate, and that somewhere appears to be early 20th century America. The fact that we can all be so manipulated is startling.


Travel Costs
I think that traveling has become more of a class issue than anything else. We do seem to judge intellect on how well traveled someone is and are impressed when our friends tell us about their latest vacations. But one thing that has always bothered me is that the people who have the ability to travel are obviously the ones with the most money. Even traveling on a budget costs a lot. Hostels aren't cheap and even discount flights add up. So when we are impressed that someone has traveled, we are really praising their privileged status. I know a lot of people at NYU who grew up with the luxury of traveling all over the world with their families. I am also lucky enough to have been able to travel in my life. But most people can't afford to go on a safari in Africa or cruise around the Carribean. We are taught to want to travel just like we are taught to buy clothes and books and everything else. And we are taught to admire people more when they can afford these things.
It's interesting that
It's interesting that somewhere we had this shift from the government saying “recreational travel could make Americans better citizens” largely for economic purposes to now people saying recreational travel could make Americans better people. It is true that we parallel travel with intellect. I agree and disagree. I think the reason travel has this intellectual connotation is because it is one in being with being open minded. I do think it's important for people to see the world outside of their home bubble, even if it's just a few towns over. Traveling the world gives you an understanding for different cultures and humanity. That said, I think someone who is well-read, but can't afford to travel could still be considered an intellectual. It's a different means, but I still think novels are just as adequate to explore humanity.
I understand what you're
I understand what you're saying about being brainwashed into traveling, but I was also kind of saddened by your decision to rethink your travel plans. There are always a million reasons not to go somewhere or see something or do something that could change your life--and the fact that the government wants you to go is just one more thing on that list. I think you should still throw your stuff into the back seat and drive away, and instead of feeling guilty about falling for some kind of trap, don't fall for it! Go to the places that aren't in the travel books, that don't have commercials on TV, that won't support this plot to turn us all into upstanding citizens. I've got this hippy cousin in Vermont who lives on a commune and spends most of his time spouting conspiracy theories and voting for socialists, and visiting him one summer was one of the craziest (in a good way) experiences of my life. One of the great things about traveling is you can take whatever you want out of it, even if that means avoiding American values and bunking with hippies.
I do definitely plan to do
I do definitely plan to do it! I'm just really thrown by why so many people have the same desire and what that means about our culture...
I've decided I'd really like to work on an organic farm in Europe for a while, so we'll see how that goes!